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Tag Archives: Brandzero
When You Ignore #BrandZero
A while back, a graphic novel called I Am Not Starfire was released. It featured the predictable ugly art and “social justice” storytelling popular among current American comic pros, and it received criticism from all the usual places. But what … Continue reading
Adjusting my #BrandZero Praxis
Earlier, I detailed how I would do the #BrandZero practice of not mentioning major brands. I had initially started with a very strong position of not mentioning big brands in any context at all, whether woke or not. However, yesterday’s … Continue reading
The Folly of Oppositional Marketing
As you already know, I am committed to #BrandZero, where I won’t talk about major IPs on this site or on social media. In doing so, I will promote smaller brands committed to serving their fans instead of spitting on … Continue reading